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How we helped fill a public Nevada trades school for its first year
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By the numbers 2023-2024:
Before ScholarLead
Southern Nevada Trades High School is an innovative free public charter school dedicated to fostering excellence in academic and career and technical education. Their mission is to prepare students for success in post-secondary education and careers within construction-related professions.
Despite their vision, the challenge of establishing an opening class arose due to an insufficient number of students. That's when they reached out to us for assistance.
After partnering with ScholarLead
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Our collaboration with Southern Nevada Trades High School involved:
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a comprehensive bilingual online lead generation campaign
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targeted marketing
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website enhancements
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search engine optimization
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compelling still and video advertising content.
Executed from May 17, 2023 to January 19, 2024, our primary objective was to generate leads and fill SNTHS for its inaugural year and secure applications for the 2024-25 school year.
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The combined efforts of ScholarLead and SNTHS culminated in an impressive growth of 74 students, reaching a total enrollment of 90 by the campaign's conclusion. ScholarLead's efforts directly contribute to 25+ enrollments.
Sample Content
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Reach: 80,184
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Impressions: 254,381
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Clicks: 1,217
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Leads: 170
Best performing English ad:
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Reach: 56,355
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Impressions: 385,468
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Clicks: 1,516
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Leads: 140
Best performing Spanish ad:
Digital Tactics:
Email Automation
Crafted compelling email automation copy and designed HTML code to effectively nurture and engage leads.
Wix
Transformed their website by implementing interactive features such as forms, blogs, and other site enhancements. Additionally, provided ongoing maintenance to ensure optimal functionality.
Zapier
Streamlined parent lead automations from Facebook and the website to the enrollment sheet. Implemented email automations to nurture and maintain engagement with leads.