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How we helped fill a public Nevada trades school for its first year

Southern Nevada Trades School Content (2).png

Southern Nevada Trades School Content copy.png

Southern Nevada Trades School Content (1).png

By the numbers 2023-2024:

Before ScholarLead

Southern Nevada Trades High School is an innovative free public charter school dedicated to fostering excellence in academic and career and technical education. Their mission is to prepare students for success in post-secondary education and careers within construction-related professions.

Despite their vision, the challenge of establishing an opening class arose due to an insufficient number of students. That's when they reached out to us for assistance.

After partnering with ScholarLead

Our collaboration with Southern Nevada Trades High School involved:

a comprehensive bilingual online lead generation campaign
targeted marketing
website enhancements
search engine optimization
compelling still and video advertising content

Executed from May 17, 2023, to January 19, 2024, our primary objective was to generate leads and fill SNTHS with students for its inaugural 2023-2024 year, and to secure applications for the 2024-2025 school year.

The combined efforts of ScholarLead and SNTHS culminated in an impressive growth of 74 students, reaching a total enrollment of 90 by the campaign's conclusion. ScholarLead's efforts directly contributed to 25+ enrollments.

Following our successful first campaign, SNTHS partnered with ScholarLead again in the summer of 2024 to generate parent leads for the 2024-2025 school year. While ScholarLead initially set a goal of 300 leads for SNTHS, our team generated 437 leads for the school in under two months.

Sample Content

Reach: 80,184
Impressions: 254,381
Clicks: 1,217
Leads: 170

Best performing English ad:

Reach: 56,355
Impressions: 385,468
Clicks: 1,516
Leads: 140

Best performing Spanish ad:

Digital Tactics:

Email Automation

Crafted compelling email automation copy and designed HTML code to effectively nurture and engage leads.

Wix

Transformed their website by implementing interactive features such as forms, blogs, and other site enhancements. Additionally, provided ongoing maintenance to ensure optimal functionality.

Zapier

Streamlined parent lead automations from Facebook and the website to the enrollment sheet. Implemented email automations to nurture and maintain engagement with leads.