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Our Vision
To provide schools with the technology they need to build a community, prepare scholars to pursue their dreams, and ultimately, change the outcomes of students' lives for the betterment of the world.
ScholarLead Story
2018
2019
2020
2021
2022
Uriel Berrum joined Nick Brown, a former teacher, to cofound Effct.org, a mission driven digital marketing agency to help impactful organizations use digital media to positively transform their communities.
They created Effct Education when Uriel’s mentor and founder of University Preparatory Schools, David Singer, approached Effct.org with an existential problem. Declining enrollment rates and the pending pandemic were posing real threats to the sustainability of his school.
In the following years the team at Effct.org began working with U Prep and 11 other schools across the country to help them face their most important challenge - enrollment. The results were outstanding: more than 1 million families reached, over 4,500 parent qualified leads generated, and hundreds of new students enrolled as a result of our digital efforts.
In 2021, ScholarLead.com was born out of the digital enrollment efforts of Effct Education. After several enrollment seasons driving thousands of parent qualified leads to school’s enrollment pipelines, we learned that there was no streamlined solution to bring enrollment into the modern world.


So we launched the ScholarLead web application in June 2022.

We are educators, designers, advocates committed to improving educational outcomes through technology.
Our Leadership Team

Uriel Berrum
Co-Founder & CEO


Nick Brown
Co-Founder & President


Emma McElroy
Product Manager




Ion Coroi
UI/UX Lead


Gabriella Visani
Director of School Success
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Software Development Partner

Creators of the My Colorado App