Generating 400+ leads for an Elementary School's first year of enrollment
By the numbers
After partnering with ScholarLead
We increased enrollment through strategic marketing campaigns in targeted social media and SMS texting campaigns. We generated 451 leads at $37 per lead from June 17 to August 12, with the most effective form of ads being Facebook Messenger ads at just $26 per lead. Additionally, ScholarLead increased Prelude's overall brand awareness by cultivating 539,437 total impressions, which could help the school with enrollments in the coming years.
Prelude Prep is a new, tuition-free, public prep school that opened August 2021 on the Southside of San Antonio. Its mission is to build a strong foundation with their innovative model of:
Support and play mentality
In its first year, the school wanted to enroll students in pre-k, kindergarten, first grade, and second grade.
As a school without any organized digital marketing campaigns in place, ScholarLead made a plan to generate at least 400 leads via texting and Facebook ads.