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From 60 to 86 Enrolled Students
How Pathways Prep grew its founding class by 43% and built a pipeline for future growth.
“ScholarLead brings us parents who are genuinely interested in our school, and every in-person tour I do now turns into an application. We opened with 86 students … without having a building until the summer. If you have someone who will call every day, you need ScholarLead, because you're going to get the leads.”
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Courtney Miller
Principal, Pathways Prep Academy
The Challenge
Pathways Prep was preparing to open its founding ninth-grade class in August 2026 with an ambitious enrollment goal.
When Pathways partnered with ScholarLead in March 2026, the school had approximately 60 enrolled students and only five months to grow before opening, all without a permanent building until the summer.
At the same time, Pathways needed to build awareness around a new school and communicate the value of its model to prospective families.
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The ScholarLead Strategy
ScholarLead developed a targeted enrollment marketing strategy designed to reach prospective ninth-grade families and highlight what made Pathways Prep stand out.
The strategy included:
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Targeted Facebook and Instagram advertising
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Messaging centered around the excitement of a new school opening
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Promotion of dual enrollment and access to college courses
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Messaging around the potential cost savings of earning college credit in high school
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Founder-led video content to introduce families to the school’s vision
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Ongoing campaign strategy, optimization, and family outreach
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ScholarLead also helped Pathways begin building beyond its opening-year class by generating interest from younger students who could enter the enrollment pipeline for the following school year.
The Results
ScholarLead generated 512 total leads, including:
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270 prospective ninth-grade students for the August 2026 opening
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100 eighth-grade leads to begin building the following year’s enrollment pipeline
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142 additional interested contacts whose current grade levels were unknown
Of the 270 qualified ninth-grade leads, 24+ enrolled at Pathways Prep, representing approximately a 9% lead-to-enrollment conversion rate.
Those students made up 28% of Pathways Prep's entire founding class.
Pathways Prep opened with 86 ninth-grade students, a 43% increase from when the partnership began, and more than 90% of that growth came directly through ScholarLead.
The digital campaign also generated:
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330,730 impressions
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94,357 people reached
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4,955 clicks
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With its founding class and a pipeline of prospective families already developing for the following year, Pathways Prep could shift its focus toward opening its doors and building a strong school community.