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From 40 Applications to 129 Enrolled Students and a Waitlist
How The Meliora School surpassed its enrollment benchmark months ahead of schedule.
“Our enrollment is going better than I anticipated, and a lot of that has to do with ScholarLead. They are very attentive to our goals and help us get there step by step. Before opening our doors, we were already over-enrolled.”
Dr. Christine Keck
Head of School, The Meliora School
The Challenge
The Meliora School was preparing to open a new sixth- and seventh-grade charter school in Gwinnett County, Georgia, in fall 2026.
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When Meliora partnered with ScholarLead in October 2025, the school had approximately 40 applications and no enrolled students. It needed to enroll at least 106 students by May 13 and ultimately fill 125 seats.
Meliora had generated strong community interest. The next challenge was turning that interest into completed applications and enrolled families.
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The ScholarLead Strategy
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ScholarLead helped Meliora build a coordinated enrollment system that included:
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Targeted Facebook and Instagram advertising
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Automated email and SMS follow-up
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Outreach tailored to each stage of the enrollment process
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Centralized application and enrollment tracking
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Ongoing strategy, data analysis, and coaching
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As Meliora’s needs changed, ScholarLead adjusted the strategy—from generating applications to securing accepted seats and helping families complete enrollment.
The Results
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In less than four months, Meliora grew from approximately 40 applications to more than 180.
By the enrollment lottery, the school had more applicants than available seats. Within two weeks, more than 100 students enrolled.
By March 2026, Meliora had reached:
