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How we helped Libertas College Prep fill three grade levels with students

By the numbers

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Before ScholarLead

ScholarLead began working with Libertas in April 2023 to increase enrollment for the upcoming 2023-2024 school year. Libertas College Prep serves students in grades 4-8 in South Los Angeles with a focus on academic skills and character building.

The school takes pride in their:

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  • Quality education

  • Joyful culture

  • Small class sizes

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Libertas’ educational model prepares students so they can graduate from high-performing high schools and colleges.

Testimonial:

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Vanessa Alaya, Director of Operations at Libertas

After partnering with ScholarLead

Leading up to the 2023 school year, ScholarLead engaged South LA parents through strategic Facebook and Instagram advertising, along with SMS texting, to attract interest and build a robust incoming class for Libertas College Prep. Campaign highlights included:

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  • Promoting campus events like a free backpack giveaway.

  • Generating 213 interested parent leads.

  • Reaching over 64,000 parents with our Facebook advertising!

 

Using the ScholarLead portal, Libertas organized enrollment, filling three grades for the 2023-2024 school year.

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Libertas continued their partnership with ScholarLead for the 2024-2025 school year, resulting in an additional 651 leads for Fall 2024 and over 500 RSVPs for on-campus events, reducing stress on their enrollment team and allowing them to focus on other vital work for Libertas' students.

Emphasizing Libertas' principles, the campaign showcased benefits such as:

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  • Intimate class sizes 

  • A vibrant learning environment

  • A commitment to academic excellence

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Tailored messaging underscored the advantages of enrolling at Libertas for future successes.

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To date, we've generated over 800 interested parent leads from Facebook and SMS texting campaigns in surrounding neighborhoods. Overall, we've helped Libertas reach over 285,000 parents, making over 1.1 million impressions to secure a strong incoming class for the 2023-2024 and 2024-2025 school years.
 

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