How we helped Libertas College Prep fill three grade levels with students
By the numbers
ScholarLead began working with Libertas in April 2023 to increase enrollment for the upcoming 2023-2024 school year. Libertas College Prep serves students in grades 4-8 in South Los Angeles with a focus on academic skills and character building.
The school takes pride in their:
Small class sizes
Libertas’ educational model prepares students so they can graduate from high-performing high schools and colleges.
Vanessa Alaya, Director of Operations at Libertas
After partnering with ScholarLead
Leading up to the 2023 school year, ScholarLead engaged South LA parents through strategic Facebook and Instagram advertising, along with SMS texting, to attract interest and build a robust incoming class for Libertas College Prep. Campaign highlights included:
Promoting campus events like a free backpack giveaway.
Gaining 213 interested parent leads.
Our Facebook ad reached over 64,000 parents!
Using the ScholarLead portal, Libertas organized enrollment, filling three grades for the 2023-2024 school year.
Emphasizing Libertas' principles, the campaign showcased benefits such as:
Intimate class sizes
A vibrant learning environment
A commitment to academic excellence
Tailored messaging underscored the advantages of enrolling at Libertas for future successes.
Results include 197 interested parent leads from Facebook and 16 from SMS texting in surrounding neighborhoods. Overall, the campaign reached over 64,000 parents, making over 200,000 impressions to secure a strong incoming class for the 2023-2024 school year.