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How ScholarLead Generated 58 Enrollments in Two Years
The ScholarLead Blueprint Behind Catalyst's Growth.
Catalyst Academy Charter School is a K-8 charter school in Pittsburgh, Pennsylvania, with a mission to provide a world-class education that prepares young scholars for college, career, and life. Catalyst Academy needed assistance in driving student recruitment and partnered with ScholarLead in June 2024 for support.
ScholarLead‘s goal was simple: increase enrollment numbers for the 2024-2025 school year while laying the foundation for long-term, sustainable enrollment growth.
We streamlined key processes, boosted Catalyst Academy’s digital presence with data-driven marketing and targeted social media ads, and carried out strategic outreach to encourage parents to visit the campus and enroll.​
The ScholarLead Way
To drive Catalyst Academy’s enrollment, we supported:
Outreach
Targeted parents with engaging social media ads
Targeted Facebook and Instagram advertisements are a great way to reach potential families and boost a school’s online presence and name recognition in the community.
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Follow-ups
Email and Text Automations
ScholarLead supports schools, including Catalyst, with automated outreach to provide more information instantly.
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Text messages are built to continue the conversation, in the contact's preferred language, asking the parent what they are looking for in their student's school. Putting the parents' needs first and helping the school have a starting point when calling interested families.
One-on-One Parent Follow-Up
Alongside our automatic texts and emails, parents received personalized help by text, guiding them through every step of the enrollment process and keeping them engaged. Parents received texts inviting them to school tours and open houses, notifying them about deadlines, and reminding them to submit enrollment documents.
The Results
“I trust ScholarLead wholeheartedly with our enrollment and the decisions that we make together. You guys fit into Catalyst’s mission - Belong. Grow. Achieve. You made me feel like I belonged, that we were in a partnership together. We are growing together, and we are going to achieve our goal. Without your help, I don’t know if we would have been this far, but [I am] very, very excited to see what happens in our future.
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Myra Powell
Founding Parent & Community Advisor