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How We Helped
Academia Avance Meet
Their Recruitment Target
for the New Year
By the numbers
Before ScholarLead
Academia Avance serves students from 6th to 12th grade in Highland Park, Los Angeles, is known for its excellent academics and high rate of student success. This school serves a student body where:
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Over 80% of students are first-generation college students, with two-thirds from families of mixed immigrant status.
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Over 90% of students graduate.
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A majority of graduates enroll in four-year institutions.
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70% of graduates continue to their second year of post-secondary education.
All graduates receive a college career preparation that exceeds University of California requirements, emphasizing life-long learning habits through projects, internships, and multi-cultural experiences. Key attributes of the school include small class sizes, project-based learning, multi-cultural environment, and real-time assessment.
However, Academia Avance realized they needed help in gaining more students, and decided to partner with ScholarLead.com to help with enrollment.
After partnering with ScholarLead
After a successful campaign, ScholarLead helped Academia Avance meet their recruitment target for the new year by strategically targeting our audience. We used English and Spanish ads to reach as many potential families as possible. We targeted parents in specific zip codes where Academia Vance provided transportation. To keep leads engaged, we followed up with texting. Also, we ran video ads using pre-existing content from the school to show the school to interested families. Our efforts were rewarded with:
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37 applications
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168 quality lead
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Over 100,000 potential families reached
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Over 420,000 impressions
This successful campaign demonstrates the power of digital strategies in increasing enrollment.